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Many twists and turns surround the OpenBet platform. Where the industry saw names like NYX Gaming Group and Scientific Games fall in under the broader umbrella operation. And to be fair, it’s been a somewhat longer journey for the brand to find its identity. But now, when all the integration dust has settled, things look more complete. And this with its new parenting company, Endeavor Group Holdings, Inc, a $1 Billion in cash in a combination of $200 Million worth of Endeavor’s Class A common stock for the OpenBet deal. Which seems to be the perfect fit for the platform. After all, Endeavor has a giant finger in the sports streaming and organizer pie in the US. In fact, the organizer amongst other feathers in the Endeavor hat is one of the largest independent global distributors of sports and entertainment programming. So let’s find out where all this is heading.

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OpenBet

OpenBet – Flexible and agile

Following the restructuring, acquisitions, and takeovers, the end result opens up more possibilities. Where OpenBet hinted that the business could turnover and integrate more clients in a 12 month period than before. Basically, all tributed to the new agile and flexible way the company structure got after all big decision takers had their say. This showed in the clientele that opened up their eyes for OpenBet. For instance, FanDuel’ jumped on board and assigned them as their top sportsbook provider. Plus many more significant and household names like Hard Rock Digital, Golden Nugget, and BetMGM, to mention a few.

What’s old is new again – Jordan Levin

According to Jordan Levin, the old and well recognizable brand is the same, but not. In essence, Mr. Levin categorizes the business as “one of the classic brands in the industry”. Yet, the way of conducting the operations is a significant change. He commented on this in part by also adding. “we’ve revitalized it, freshened it up and really transformed the way we deliver our products to the market”. Plus, Mr. Levin conveyed positively for the coming year by finishing up the segment by saying. “We’ve expanded our portfolio and are really excited going into 2022 with a head of steam”.

US – Still its largest market

Looking at OpenBet’s primary market, the US, it is easy to think that sticking to one outlet would be more than enough to bring record-breaking revenue for years to come. However, while many operators and providers direct their complete focus on the US expansion. The OpenBet platform aims to pave its road map past the US border and stretch worldwide. More precisely, the goal is to continue its Americas spread with already Canada as one. But also complete the southern vertical as well and establish itself in Latin America. But also other territories in 2022, like Africa.

On the DL – Europe

There is no secret that the bulk of the fame for OpenBet came via its European contacts. And expectations are that things will continue as usual for the central European operations. Although, what is more unexpected, is the seemingly sudden interest in going west. Though, there is not that much information right now about the claim. But what we know comes straight from the horse’s mouth via proxy and reads. “There are multiple deals, signed but not yet announced, in Eastern Europe”.

A small increase – big business – OpenBet

From what we know, last year, 2021, OpenBet onboarded 30 new clients with its relatively new and adaptable integration process. Still, they speculate that this figure will likely rise to around 35 new clients for 2022. Yet, the number of new clients doesn’t say that much. So the exciting question is, “who” are the new clients for 2022? We do have some names in mind but will, for now, strike any speculatory comments from the records; what are your thoughts?

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OpenBet