Rush Street Interactive signs NBA star as brand ambassador and more
One of the NBA’s finest, Joakim Noah, is the latest recruit by Play Sugarhouse online casino NJ and BetRivers. Under the terms, the All-star known for his career with the Chicago Bulls will spread the good word about Rush Street Interactive (RSI) brands. Have you heard the news? This article is all about: Joakim Noah: Rush Street ambassador. Read on as we give you all the details.
As we understand, Noah will be the face of both brands. Plus, he’ll appear in online and offline marketing assets, radio, and billboards spots.
For Noah, collaborating with Play Sugarhouse casino and BetRivers is thrilling. Indeed, after 13 years spent in the NBA. The American-French sportsman started a charity (Noah’s Arc Foundation). And he believes that the agreement with RSI could help it generate even more significant positive changes for children and the community the organization supports. The recent deals also mean Noah will share his passion for sports with even more sports enthusiasts. And that he welcomes.
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Joakim Noah: Rush Street Ambassador – Management shape-up
Rush Street Gaming (RSG) announced a management shake-up in a recent press release. Indeed, the company’s founder and current CEO, Greg Carlin, will hand over the company’s helm to Tim Drehkoff, who is the company’s CFO.
As we understand, Greg Carlin’s departure was long-planned. The current chairman of the RSG board, Neil Bluhm, only praised the leader. Yet he is confident that Tim is more than qualified to take over the CEO responsibilities. This is because Tim Drehkoff knows the company well, having worked for them for close to 20 years.
Part of Tim’s new responsibility will be to continue developing emerging markets such as Chicago. But the soon appointed leader will also take care of international expansion (Canada and Latin America), as we understand. Plus, he’s striving to keep his momentum with capital investments too.
RSI is paving the way in Responsible gaming
After the above announcement surfaced, RSI had even more fantastic news. On March 31st, the company has celebrated being the first to get a responsible gaming accreditation by the Responsible Gambling Council (RGC) in the USA. The company’s timing could not have been better.
Indeed, March is responsible gambling awareness month in the USA. And receiving RGC’s seal of approval (valid for 3 years) highlights that fair play is at the top of RSI’s priority list.
RGC certifications are hard to get. Thus, RGC looks at the operator’s responsible play policy. And also technology and corporate social responsibility. Only after meeting the watchdog’s highest criteria that RSI obtain it.
Following the news, Richard Schwarts, CEO of RSI, hinted at wanting to drive value for its patrons. He added that this would “help ensure a culture of safe, fair and fun gaming experiences.”
Joakim Noah: Rush Street – Even more reasons to celebrate
Did you know that the EGR North America Awards 2022 are less than 20 days away in New York? The ceremony highlights excellence in the online gambling industry worldwide. And only the best of the best get to jump on the podium. As you may know, a panel of expert judges performs an in-depth analysis of all nominees before selecting a winner.
Shortlisted in 3 categories
This year RSI is in line for 3 awards “Casino Operator of the Year”, “Customer Services Operator of the Year,” and “Social Gaming Operator of the Year.” It’s worth pointing out that the company received these 3 titles for 2021. So will they keep their momentum this year too? Which, if any, awards will Play Sugarhouse walk home with this year? We’d have to say yes if we were to bet on that. After all, RSI’s commitment to “best-in-class user experience in social and real money gaming” is one of the best. That goes for online casino as well as for sports betting. Schwartz often highlights this in press releases. So, it won’t go unnoticed. But stay tuned for the results.
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