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Bally confirms unveiling of Indoor-outdoor beer hall this summer

As everyone noticed, 1900 Pacific Avenue, better known as Bally’s, is undergoing a massive transformation. At first, Bally’s new owners (Twin River) replaced broken and miss-matched glass in the iconic Bally’s tower. And they’ve also modernized the hotel’s lobby and VIP lounge. But today, we’re learning that the $100 million casino uplifts are reaching another phase that goes far beyond the esthetic changes we’ve seen. Read more about the upcoming new Bally beer hall.

Indeed, according to sources, The Yard – Beer, Eats, and Beats should welcome its first guest in summer 2022. It’ll boast an “elevated American pub” atmosphere. This summer, the new venue should become the go-to place for everyone visiting Atlantic City.

As Phil Juliano, executive VP of casino operation and CMO at Bally’s explained. The company has spared no expense in making sure the concept would reflect well the 2 hip cities nearest, New York and Philadelphia. But let’s find out what that means exactly.

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New Bally Beer Hall – The Mega of entertainment

The construction of the new Yard – Beer, Eats, and Beats started about 1 month ago. And we can already see some progress. Indeed, the next time you’re downtown, look at the ground close to the Dennis Towers. It’s there you’ll see signs that something great is taking shape.

But just when you thought the upcoming The Yard – Beer, Eats, and Beats would be a great place to hang out with some friends with its spectacular 30 feet high sunroof. Phil Juliano added that the venue would have much more than a splendid covered terrace you can enjoy all year round.

Indeed, the word on the street is that Bally’s also plans to host concerts as the American-style pub will have an indoor and outdoor stage. And to top it all up, arcade-style games are a crucial part of the entertainment you can enjoy there.

Great food is a priority too – New Bally Beer Hall

Excellent restaurants and eateries are not in shortage in Atlantic City, Starting with Gordon Ramsay Steak next door at Harrah‘s and Wolfgang’s American Grille at Borgata. Indeed, there’s no denying that The Yard – Beer, Eats, and Beats is surrounded by stiff competition.

Yet, with a lineup of deluxe mahi-mahi sandwiches, Kobe beef hotdogs, premium style burgers, and chicken wings. It could be the next place for large groups to gather as the food and atmosphere seem hard to match.

When talking about the upcoming venue, Phil Juliano hinted they hope to transport patrons in their backyard. But they’ll add a touch of glam with an urban beer garden that’ll serve up to 24 different carefully crafted drinks. And to make sure the lager is as tasty as possible. Bally’s and Spellbound Brewing in Mount Holly have also teamed up to prepare a diverse mix of cocktails available on tap.

A game-changing move for Bally’s

Sure, celebrating the best-crafted beers in America is part of Juliano’s vision for the Yard – Beer, Eats, and Beats. But to make sure the 150 seat venue is a success. Bally has another ace up its sleeves. And it comes in the form of new offerings by Jerry Longo’s Meatballs & Martinis, Water Dog, and Red Bowl 88. The casino hopes to bring a new genre of patrons. And perhaps younger ones to its venue by appealing to artisan beer connoisseurs.

Bally has also confirmed that the opening of the Yard – Beer, Eats, and Beats will be done in 2 phases. The last one should be complete by independence day (July 4th). So it looks like the casino will have more than one reason to celebrate. And because of this, it could be the best place to book a stay or visit the first long weekend of July.

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Ballys Beer Hall