Once again, William Hill (WH) announces another tremendous partnership with an NHL team. This time, the deal is with the New Jersey Devils. Last Thursday, WH made the new deal public. Although the details are not known. But, after some thorough research, we were able to gather some information on the deal. So without delay, let’s jump into it and explore what we know about this new WH sports lounge.
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The sports lounge
First, the deal is a multi-year agreement that will boost the revenues of both companies. In fact, the NJ Devils are expecting to make an extra $5 million a year from legalized sports betting. So this new deal looks like they’ll likely see that number! Although the launch date of the sports lounge is not known yet, sources say it should be within a few weeks.
Furthermore, the lounge will resemble a real sportsbook. There will be TV’s displaying sports games and the odds for those games will also be available for viewing. Of course, there won’t be a betting window in the lounge, but this is NJ folks, and WH has a sports betting app! So, that makes this new lounge pretty much a one of a kind! Not to mention, WH is looking to expand as new states are preparing to follow the NJ lead.
Looking ahead, it seems like WH has its eyes on a few more cities. According to sources, the long-standing WH is already in the negotiating phase with two Pennsylvania NHL teams. So lookout Penguins and Flyers fans, the new WH sports lounge will likely be heading to the arena near you! Not to mention, Illinois and DC are both looking to jump into the sports betting game. So Blackhawks and Capitals fans, WH could be coming to you as well! On that note, stay tuned, and we’ll keep you posted on any new information that comes our way. In the meantime, you can still head over to the Tropicana in AC and experience the real WH sportsbook in person! Or next time you’re in NJ, you can download the app and get the real deal right in the palm of your hand!