BetMGM may have started here in New Jersey, but the brand is ready to expand in other states. Indeed, recently the Washington Nationals have announced an exclusive deal with BetMGM. As a result, they’ll now open a BetMGM sportsbook alongside the Nationals Park. Also, they will launch a mobile app for the local area. On top of this, there’ll be many campaigns for the fans. So, they’ll be plenty of co-branding opportunities, which patrons in New Jersey will undeniably benefit from too.
Following the news, the COO of the Lerner Sports Group said that “BetMGM will further enhance the greatest in-venue fan experience in.” It will do this using its “state of the art entertainment products and services.” What’s more, the new mobile app will let fans engage with what’s happening in even more ways.
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A Luxury Experience
Sure it’s great to know that one of the biggest sports betting companies in the US plans to expand its reach beyond New Jersey. And, of course, give Baseball fans more when they visit the stadium. However, the company is also planning to give fans a chance to get together to celebrate their passion. Indeed, they’re planning to open up a new sportsbook which will offer a luxury sports betting experience in the capital. So, it’ll compliment the luxury sports box that is already in the field, beside the dugout. They will place the new sportsbook where the Center Field Social stands right now. However, fans won’t be able to use it while attending a game, but they will be able to place bets using the new app.
Branding and Benefits
As well as this, the team will feature BetMGM branding inside the Nationals Park, as well as on their digital platforms and social media. Also, together they will create unique benefits for both loyalty programs. The Chief Revenue Officer at BetMGM said that this new deal is their most “in-depth partnership with a team.” It shows off how well they can engage fans both in and out of the stadium. Now, they can work together to build a unique experience for fans during and after games.