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Unibet Puts the pedal to the metal in the US

In the last days of June, the player first, sports bet and online casino operator Unibet, signed a historic deal with NASCAR. Together with its new championship-winning team, the operator will not only collaborate on an individual level. But also more extensive across the sport as a whole. Furthermore, by adding the incredible high fan following the sport to its operations, Unibet is looking to expand its presence across the US. Plus, it will also be the company’s first partnership deal in the US that focuses on mowtorsport. Where the involved parties relay that together, they will connect, or bridge fans and the NASCAR team and present exciting offerings for the season. And knowing Unibet, they already have most of the road map planned out for the collaboration. So, let’s check out some details and listen to what the new partner had to say as we read about Unibet in the US.

Unibet in the US

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The NASCAR team and its driver

Ladies and gentlemen, without further ado, let’s check out the complete known details. And this is what we know so far. On June 23rd, the operator revealed that they are teaming up with Stewart-Haas Racing and driver Kevin Harvick. Moreover, if this wasn’t enough, Unibet became the primary sponsor and official sportsbook of at least two NASCAR Cup series. First is the Indianapolis Motor Speedway but also at the more popular or nostalgic Martinsville Speedway. By which is the shortest racetrack as well as the oldest, dating back to the first year of the sport, 1948. The first appearance of the new partnership will go on display on July 26th at Pocono Raceway.

Unibet in the US – Is NASCAR a good platform for Unibet?

Indeed, would be the short answer. This as the sport has reportedly over 75 million fans nationwide. It’s said that roughly one in three adults are fans of the sport. Although debatable, the same report says that 17 of the 25 most-watched sports are NASCAR. After all, the largest race arenas hold 190,000 fans. Suppose we compare that to the NFL’s largest stadium that caps out in the mid 80,000. In other words, it’s all a numbers game. And even if the NFL grabs the number one spot from NASCAR, in views via any broadcast media. The car sport hits it big when it comes to sponsorship and money. In fact, NASCAR is estimated to have over $3 Billion per year in related sponsorships and other related situations. Which is more or less 2 times more than the NFL, making NASCAR the most lucrative sport within US borders.

Stewart-Haas Racing comments and thoughts

Naturally, both parties are happy about the situation. But the race team were notably excited about the upcoming July 26th race at Pocono Raceway. Where comments from Brett Frood, Stewart-Haas Racing president, stated in short. “We’re looking forward to kicking off our partnership with Unibet this weekend at Pocono”. And he also mentioned that fans would experience Unibet’s offerings first hand. Plus, he also mentioned how important the fans are to the sport by saying. “Fans are the lifeblood of our sport. And Unibet offers a new and insightful way for fans to engage with our sport in a meaningful way”. So on paper, this looks to be a perfect fit that will endure over the years.

Unibet in the US – Unibet are hyped for the season

Though a rather bold statement, Manuel Stan, senior vice president, US, Kindred group, or Unibet, said to follow up his own words. “Racing fans are extremely passionate about their sport and their driver in particular”. As such, “Unibet exists, for this reason, to enhance fan’s passion for their sport”. Still, what we do know is that the brand is built on a strong ethos. “By players, for players”.

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