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Unibet bets on EveryMatrix to conquer the USA

For the online casino and sportsbook supplier Unibet, making sure they have the right partner to customize their games lobby is mandatory. In fact, given how experienced this company is, it’s normal for them to value a casino engine that puts the focus on game diversity and stability, such as EveryMatrix (EM) does. Read more about Unibet and EveryMatrix.

Undeniably, because Unibet or the Kindred Group inked a deal with EM, their patrons in New Jersey are in for a treat. Indeed, EM has 3 studios that conceptualize games for them, including the US-facing game creator Armadillo Studios and Lady Luck Games. EM also invested in the rising star game creator Spearhead Studios in 2019. But as of now, we’re not sure if Spearhead’s games will make their way to Unibet’s site. Logically they should, but it’ll be up to the DGE to give their content the green light or not.

Unibet and EveryMatrix

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Unibet and EveryMatrix: Armadillo Studios – by Americans and for Americans

We’d love to tell you more about Armadillo Studios. However, their website is still in development as of now. Maybe they’re busy putting some finishing touches to their games or roadmap before they advertise them.

We do know, however, that their HQ is in Miami. And that the CEO is Razvan Haiduc. They’re also in the process of recruiting key positions. But they’ve already found their COO, David Stoveld. He comes with a wealth of experience, having worked for companies such as Scientific Games, Kalamba Games, and NetEnt in the past.

So it looks as if we can expect great things from this content creator. But more importantly, the games Armadillo Studios will produce should be by Americans and for Americans.

Lady Luck Games – focus on premium technology and creative titles

On the other hand, Lady Luck Games already has a well-established presence on the online gambling scene. Currently, they have 14 titles under their belt. Moreover, the company is also publicly listed on the Swedish stock exchange market after the reverse takeover of 24h Poker AB. So, only 2 years after setting up shop, they’ve secured some backing from big names. Surely it has much to do with who’s at the helm of the business Mads Jørgensen.

In the online gambling industry, Jørgensen is a synonym for Mobil achievement. He’s developed java games for Sony Ericsson and Nokia, as we understand.

Spearhead Studios – the most established

Without a doubt, Spearhead Studios is a name to remember. In recent days, this company has inked several deals with aggregators such as Playtech. Plus, companies like Betsson, who’s signaled their intention to set up shop in NJ, already distribute their content in Europe.

Spearhead Studios pride itself in innovation and the cleverly designed slot with engaging gameplay. Their collection includes all-time favorite classics such as Wild Reels. They also have modern games such as Lara Jones is Cleopatra which could award players up to 17,000x their bet.

Unibet and EveryMatrix – More ways to top up your account to play these games

For EM to be successful on American turfs, it’ll take more than great games. Indeed, the supplier will also need to work on its online casino engine tool. And based on the news that surfaced on August 20th, it seems they’ve already started integrating new payment methods thanks to a deal with PXP Financial.

The PXP Financial integration will drastically enhance EM’s platform as it’s over 200 alternative payment methods that’ll be at the players’ disposal to top up their accounts. And because PXP Financial is licensed in 11 different states. So, we can expect this partnership to continue to grow just like EM and the players’ passion for what they do.

Great things are coming to New Jersey, as you see. And it’s only the beginning as the industry is still in its infancy if we compare it to a more mature market like Europe, for example.

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