New Jersey online casino operator, The Stars Group, strikes high-level sports betting partnership agreement with globally known, FOX Sports. According to details, the broadcaster will take a 5% stake in the gaming group. Which, isn’t a bad deal considering how much recognition Stars Group will receive from national attention alone. Also, having a real-money betting app is presidential if you’re a part of NJ’s competitive online casino market. In fact, this move sets the bar much higher than ever before.
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In terms of strategies, this deal is the first of its kind in the United States. Therefore, it’s likely to have a huge impact on the sports betting scene in NJ. At a bare minimum, sportsbooks will have to scramble to keep up with this game-changing power move. Perhaps this deal will inspire more operators to secure similar deals such as the new FOX Bet app by The StarsGroup.
However, it doesn’t stop there so it won’t be that easy just to compete. In addition to the app, Stars, and FOX will also launch a free nationwide game that will award customers with cash prizes for correctly calling the outcome of a game. So as you can see, this isn’t your average content deal; this is next level marketing.
As for FOX Sports, this new deal allows them a 10-year window to acquire up to 50% stake in the company. So as you can see for yourself, this is a ground-breaking development that could be around for a long time given its success. Confirming the deal is Stars Group’s CEO Rafi Ashkenazi, “This partnership uniquely positions us to build a leading sports betting business in the US.” Currently, they operate the successful PokerStars brand in NJ under a Resorts Casino license. Overall, this is a win-win for everybody, including Atlantic City.