According to Yaniv Sherman, head of commercial development at 888 Holdings, the US online casino market offers plenty of opportunities for operators. Although he is right, the truth is, getting in with the right product at the right time is key.
And 888 understands this concept very well; they currently have a strategic plan in motion to scoop up more American market shares this year. With that said, now is the perfect timing to take action, especially in the New Jersey market.
All Signs Pointing West
It’s no secret, the online casino market in Europe is full of tough competition! Yes, the markets to the east of us are thriving. So it’s a great indication of the things to come here. When knowing this and that 888 is a leading operator in Europe it just shows how they’re in an excellent position to lead US markets into new territory.
So as our market slowly opens up, EU gaming companies see it as a jackpot of unlimited opportunities! However, it’s a lot easier said than done. As Sherman puts it, to dive into new US markets, it’s necessary to have a full game plan, including priorities. “Our focus right now is on regulation and compliance. But more importantly, it’s all about the players, product, and technology.”
With all the success 888 enjoys in New Jersey, the company is now starting to look further to the west. Sherman later said that the US has the most advanced online market in the world. And not just in gaming either, but also in products and consumer e-commerce activities. He also said the company understands that this is going to be a long-term process, so clearly, 888 is in it for the long haul. So let’s see how it plays out for 888 Casino and their US strategy.