The Daily Fantasy Sports (DFS) and sportsbook operator FanDuel like to celebrate the return of the Major League sports. And the way they did it, really talks in favor of their customer-first approach. Where all customers holding an account with the operator received a site credit. That can be used on any of the DFS contests or in the form of a real money bet. But, listen to this, it’s estimated that the company dished out around $80 Million in credit to its customer. If that’s not a gesture of goodwill and appreciation for its customer, we don’t know what is. Yet, be vigilant, as the free site credit expires on August 2nd. To promote the massive gesture of gratitude, FanDuel also rolled out an advertising campaign to highlight the happening.
Indeed, not only is the site credit a generous welcome back offer for its customers. But also an excellent way to get the DFS and sportsbook market back on its feet. Plus, in addition to the free credit, FanDuel likes to celebrate a bit more. As an official sports betting partner of MLB, NBA, and NHL FanDuel up the ante by offering a risk-free bet as a “first-day-back” offer. That also ends on August 2nd. Commenting on the new promotion was Mike Raffensperger, CMO of FanDuel Group. Where he put a notice on the importance of faithful customers and why FanDuel decided to do what they did. “It’s a thank you to our customers for their loyalty during this long stretch without the NBA, NHL, and MLB.”
New and old
Worth to take into consideration is that. The site credit offered also applies to the new customer deciding to sign up with the operator. And if this is the start of the sports season, we can’t wait to see what FanDuel has in store going forward this year. But what we do know is that this premiere DFS and sportsbook operator devote a lot of resources to the sports fans that like to get in on the excitement online. Are you one of them?