SG bets on industry veterans to increase its market positioning! SG, is a global leader in gaming systems and they are bringing in fresh blood. Indeed, in a recent press release, they announced that Doug Albregts is now the new CEO of the gaming division. At the same time, the company announced Steve Schrier as the new COO of SG Digital. As you know, SG is the giant behind the world’s leading Sportsbook platform OpenBet. With these two hires, the company hopes they’ll further grow and innovate!
Doug Albregts to drive innovation for the company.
Doug Albregts is the former President, CEO of Sharp. He joined SG as the new EVP and Group CEO of the Gaming division. Albregts will oversee product development for the company. What’s more is that he’ll also be in charge of the production, supply chain and sales of the gaming products. He replaced Derik Mooberry, who will become the new EVP for Strategic Projects. Albregts had proven success in previous positions of top technology companies. SG is confident his experience will help the company to lead the industry in innovation and growth. Barry Cottle, the current Interactive CEO, expressed excitement. “We are happy to bring Doug to lead the gaming division!”
Steve Schrier to oversee customer engagement.
Additionally, SG also announced changes on the top of their Digital division. Industry veteran Steve Schrier becomes its new Chief Commercial Officer. In short, the man sure has the experience needed since he’s the ex VP of Sales at Playtech. Before that, Schrier also worked as the Head of the Commercial team at Ash Gaming. His appointment puts a clear focus on customer engagement strategy.
“We pursue partnerships with our customers.
By this, we want to cement our position as a global online gaming powerhouse.” Commented Matt Davey, CEO of SG Digital in the press release. By the same token, Schrier vowed to devote much energy and resources to lead the industry. He wants to put a strong focus on partnering with world-class customers. And delivering the best customer engagement possible. So that you as a player get an even better gaming experience!