Once again, Scientific Games (SG) lands another major deal with Hard Rock International. Last week SG announced the new deal and said the contract would be for three years.
To sum up, the agreement will allow SG to provide Hard Rock with its instant lottery scratch games. Which, a lot of online casino players seem to enjoy. Also, the new deal strengthens SG’s alliance with one of the worlds most recognized operators, Hard Rock. Which, has locations in 74 countries and counting!
Building a reputation with Hard Rock
One thing seems to be very clear here, Hard Rock is more than satisfied with SG’s products. Since 2016 the two companies have announced at least three separate deals. The most recent deal, before this new one, was at the end of July. That agreement gave Hard Rock access to thousands of SG online games, including all new releases. This was only two months ago! So it’s obvious that the collaboration went very well. And that brings us to now. Another deal in the bag!
“Scientific Games is well known for innovation. And our design studios can’t wait to start creating products with the Hard Rock icon.” Kyle Rogers, EVP, Lottery Brands for SG said.
“We’re also very excited to expand our partnership with Scientific Games. Also, we look forward to seeing the Hard Rock brand reach a bigger audience from around the globe.” – Kresimir Spajic, SVP Online Gaming at Hard Rock added.
Scientific Games, a global provider
Yes, it’s true. SG is a leader in the field of gaming entertainment. They offer the most integrated portfolio of game content available. They provide advanced systems on modern platforms. Not to mention the provide top-rated professional services.
Also, SG provides entertainment & technology to more than 150 lotteries worldwide. And to top it off, SG generates 70% of U.S. & global lottery instant game revenues. Now if that’s not impressive, then we don’t know what is!