In an effort to anticipates the casino operators and players’ demands, 2 iGaming giants shook hands last week. Indeed, in a recent press release, Scientific Games (SG) and Everi Holdings (EH) announced a new deal that will boost SG’s OpenBet capability. But it’ll increase the visibility of EH’s games across SG’s distributing network as well.
So, the latest initiative by the pair only proves that. To expend in a hard business, it’s necessary to make influential friends along the way. And as it stands, SG’s Openbet platform has many friends since it already offers more than 2,500 titles, in some markets. And titles that are both SG’s creations. But also subsidiary studios and third-party ones, which essentially increases the content SG offers to players.
SG the gateway to America for EH
Now even if Scientific Games and EH operate in several markets. This deal is first and foremost geared towards North America (New Jersey and Pennsylvania) for the remainder of the year 2019. And, for the years to come, they’ll focus on other territories such as Canada and Europe.
Dylan Slaney, SVP for SG Digital recently commented on the transaction and said. “We’re very happy to partner with EH. And to bring their games to these iGaming markets.” In the same press release, Slaney also hinted that this deal would not be the last one of the genre for this year. Indeed, SG’s main Casino man went on record and added. “We look forward to using our reliable and dynamic platform to support more third-party content.”
Streamlining to expend
As some of you may already know, OpenBet offers a quick route to market for emerging studios. In fact, this platform enables game creators to reach a diverse audience quickly. And nowadays, many studios opt to use content aggregators in their strategy because of the opportunity they offer.
As David Lucchese, EH Interactive Business Leader realised. “iGaming continues to grow by the day. And we’re always looking for new ways to reach our players with our extensive content…” Surely for a game creator using a third-party platform makes sense. After all, this means that they can focus on creating casino slots. And let other companies take care of the distribution. So it’s a win-win for everyone. But mostly for the players, because it means more games to try.