SBTech is a name that keeps on popping in the news these days! And this time around they have agreed with Golden Nugget in Atlantic City to power their sports bet platform. Now, it’s not the first time Golden Nugget comes in contact with SBTech. In fact, Churchill Downs that operates under Golden Nugget license already have this integrated. In this new deal, SBTech will fuel future sports bet online and offline.
Thomas Winter, Golden Nugget’s senior vice president, commented on the deal.
“Since sports betting is a critical component of our successful expansion of online betting and gaming in the US. In the end, we knew SBTech was the right partner for us. Because of its industry-leading retail and online technology. Their significant and diverse regulatory experience, as well as its innovative product-driven approach”.
Golden Nugget missing out on big revenue
Although, Golden Nugget is the clear leader with monthly revenue exceeding $8 million. They are losing out on a big chunk of the sports bet markets since they can’t offer NBA. The reason being that Tilman Fertitta owns Landry’s Inc, and this incorporation owns Golden Nugget. And as Fertitta also owns the NBA team Houston Rockets. It puts Golden Nugget in direct conflict with regulations.
As the regulations state that, Owners, team personnel, players, coaches, and other stakeholders can’t bet on their sports. Although, considering that the first draft of the sports betting bill included. That casinos or executives who own professional sports teams. Could not get a sportsbook license and offer that service we can still expect things to change on this front!
Keep on pushing
Indeed, this is not the last we’re going to read about SBTech and US. As they are an industry leader in their field, we going to see more deals and agreements signed on the newly developed sports bet market in the US.
“Golden Nugget shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures. I’m confident of the potential for further collaboration in many jurisdictions.” Said Richard Carter, SBTech CEO.