Recently, we’ve learned that 3 big companies inked a deal that will impact the sports gambling industry across America. Indeed, earlier last week, Roar Digital, the GVC and MGM venture behind BetMGM and playMGM agreed to join forces with a new partner, Yahoo!, the iconic portal. Under the terms, Roar Digital will offer their odds on Yahoo Sports. And Yahoo!, on the other hand, will become the company’s official digital media partner.
At the moment, the trio has not revealed any numbers or details on this one-of-a-kind transaction. And in the same fashion, they’ve yet to confirm when the new product will go live. However, we do know that the integration begins this November. And it mostly involves enabling transactions from the Yahoo sports app via the BetMGM platform.
|$25 FREE on Signup|
100% up to $1.000 on First Deposit
Yahoo! still got it
Without a doubt, the Yahoo! and Roar Digital deal completely shook up the industry when it surfaced. In fact, it shows that Yahoo! who was once a top search engine still has the means to stay relevant for internet users. And this for other things than checking emails and reading entertainment news.
And this didn’t escape Adam Silver the NBA Commissioner who commented to the press after the deal went public and said. “By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”
A landmark moment with big ramification
According to rumors, the deal could well see Yahoo venturing into a new direction. And one that its long term rivals, Google and Bing, aren’t in yet. After all, the Yahoo! and Roar Digital deal gives the company much room to grow since it’s a multi-year agreement.
And the changes the deal bring are already felt on Yahoo! too.
Certainly, if you use the portal, you would have noticed the new logo. Plus, it seems that Yahoo! is also putting more emphases on sports-related news nowadays. And perhaps to educate its readers and convert them into punters at a later stage?
Well, it’s fair to assume it could be the case. But until the new product goes live, speculations must substitute facts. They’re much anticipation as of what Yahoo! could bring to the table next. And if more big portals will follow too.