Resorts Casino Hotel Atlantic City’s Unique Branding Strategy

With more competition ramping up in Atlantic City, Resorts Casino has come up with a strategy to shine. Indeed, the Mohegan Sun owned property will now brand itself as a ‘one of a kind’ casino and hotel.

Hopefully, this will let its customers know that it’s still a cut above the rest. The President and CEO of Resorts, Mark Giannantonio, recently explained this to the media. In fact, Resorts Casino’s top man gave a great overview of what to expect of the newly refurbished property and its last phase.

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Embracing the Changes

All and all, Resorts is pouring in a lot of time and money in improvements. In total, they have invested more than $140 million over time. They rounded this off last year by spending $25 million on renovating Ocean Tower. As a result, they now have 480 superb and modern rooms which can accommodate parties of all sizes. And let’s not forget the expanded and improved bar and grill.

There’s also the $6 million sportsbooks which greatly adds to the venue. After all, it’s only a stone’s throw from the Boardwalk and offers great odds and a one of a kind atmosphere.

But the latest strategic reveal is only one of few many effort Resorts casino is putting in to attract players. We’ll all remember that last June they’ve teamed up with their beachfront competitors, Hard Rock and build up the North Beach district image.

Competition HurtsResort Online Casino Resorts Casino Hotel Atlantic City’s Unique Branding Strategy

We’ll all know that The Golden Nugget owner doesn’t believe that Atlantic City is a 9 casinos town. And perhaps he’s right… In fact, despite embracing its competitions, the competitor still hurt Resort casinos business.

The latest figures reported that Resorts Casino profits declined in the first 6 months of January. In fact, profits have dropped by a staggering 21.89%. And the profit loss is also noticeable in the room occupancy rate, which also dipped by 5.9%.

So it’s clear that it’s time for Resort Casino to react. And it does so with a new strategy that will hopefully help them to come out on top.