Lookout New Jersey, PointsBet will now become the ninth sportsbook in the state! Last Tuesday, the New Jersey Division of Gaming Enforcement (DGE) gave the thumbs up to PointsBet for a soft play launch. So as you can see, New Jersey sports betting is on the rise not only because more companies want to invest here, but because the DGE keep on reporting mind-blowing intake by this gambling vertical. With that said, let’s dive into the details of this exciting news!
PointsBet Soft Play Launch
As you may know, the Australia-based sportsbook operator is already in a partnership deal with the Meadowland Racetrack. As a result of that deal, PointsBet will now be able to launch its soft play version in the Garden State. This means that in its early days, PointsBet will undergo a testing period. So until the tests are over, there’s a chance that specific functions will have a limit. However, once limited restrictions are off, PointsBet will offer something unique in New Jersey.
In fact, PointsBet, or Points Betting products offer key features that other bookmakers will be after. And it’s that main feature that’ll allow PointsBet to be competitive in an already aggressive market. According to PointsBet, “We separate ourselves by rewarding accuracy. In fact, the more accurate your bet, the more money you’ll win.”
The Plan Ahead
As you may or may not know, the DGE allows Brick and mortar casino and racetrack to have up to 3 partners. In the case of the Meadowlands, it seems as if they’re putting together some sort of sports betting dynasty! In fact, they already have in place a long-term partnership deal with Betfair US, which is the parent company of FanDuel. Now, this deal with PointsBet marks the second partner for the Meadowlands. On that note, it kind of makes you think, who’s next?
Moving forward, we expect much more news on this developing story. After all, this is only the beginning for PointsBet who made it to the scene 3 months later than other online casino companies. So they have a bit of catching up to do.