Just across the border from us, in Pennsylvania, the online gambling scene is shaping up. And one of the leading online casinos and sports book in New Jersey, PlaySugarHouse, is a fan favorite of players in our neighboring state too.
But as it stands Rush Street, who owns the casino, is re branding itself to tackle the Keystone State. And they’ll use the Rivers Casino image and name to entertain players in Pennsylvania. The new logo was unveiled in a ceremony in Chicago last week in the company’s HQ. And it’ll take effect immediately. This way it’ll reflect the changes the casino has undergone in the past year which cost around $15 Million.
So if you take the 95 to Philadelphia but can’t find your favorite casino by the highway to cash in on those reward points. Don’t worry. It’s not gone, it just changed its name and look…
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When you think about it, it all makes sense to create 2 unique identities to represent the 2 markets it targets. In fact, doing so means that players in New Jersey won’t need to learn to trust a new brand. Plus, players in Pennsylvania won’t get confused with the NJ brand either. And so it reduces the chances for them to land on the NJ online casino where they can’t gamble. And vice versa too.
But more importantly, this massive re-branding exercise gives Rush Street the possibility to unify its multiple land-based casinos.
As Greg Carlin, Rush Street’s CEO, pointed out. “Keeping pace with the changing landscape has been paramount to our success.”
And surely identifying the needs and challenges of tackling a new market is also vital. At least for a company who wants to thrive in multiple gambling jurisdiction like PlaySugarHouse Casino.