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Play SugarHouse invest in a game studio

Rush Street Interactive (RSI) loves to challenge the current user journey in the world of online casinos. In fact, as many operators already live in New Jersey, part of their strategy is to offer as many games as possible to cater to the most novice and pro players in the Garden State.
But nowadays, integrating a bunch of new titles is not enough to captivate players. Indeed, some operators such as Golden Nugget online casino commission existing game studios to create exclusive titles for them. This way, they can offer something that no one else has. And hopefully, keep players thanks to their exclusive content. But sometimes, 1-2 exclusive games aren’t enough to captivate crowds. And RSI understands that diversity is an important commodity to grow their database. That’s why they’ve invested in a one-of-a-kind game developer, Boom entertainment. Plus, they’ve inked an agreement that’ll see their brand portfolio grow. Read more about the new Play SugarHouse in-house game studio deal.

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Play SugarHouse Game Studio – Understanding the deal and how it’ll benefit you in NJ

Without a doubt, it’ll take a bit of time before the garden state gets to try Boom entertainment games. But this doesn’t mean they’ll never land in the lobby of Play SugarHouse casino. Indeed, the present agreement may affect LA, MS, and NM, where the company hopes to secure its market grip as online gambling is also opening up. Undeniably, when a game is popular in these 3 states, they may logically launch it in NJ as well if the DGE approves it. But RSI didn’t confirm anything as such. Yet, it seems logical to us. So, when it happens, it’ll increase the number of games you can play. What’s more, the agreement at hand also means Boom entertainment will incorporate its remote gaming server and online gambling license (online casino and sports betting) to RSI to enable real money and social casino play, as we understand.

Getting to know Boom

To sum up, Boom entertainment is one of the leaders when it comes to Premium tech. In a certain way, their sports betting app helps take the player’s experience further with its intuitive design and features. What’s more, for operators, this technology is handy when it comes to reporting. And, of course, streamlining their advertisement campaigns with third-party advertisers as well.
Their games, while still in development, should go live this year. They say that they’ll boast eye-catching design and mechanics. And they’re already partially got a thumbs up by the PA, NJ, and WV regulators. AS of now, the word on the street is that their back-end is ultra-flexible. Plus, it offers an easy way to customize lobbies. So this all sounds very promising, and it’s no wonder why RSI got a minor stake in the company.

Even more new games to play on RSI brands

If you’re an avid casino player, you don’t need us to tell you that many new games went live on Play Sugarhouse casino. Indeed, in recent days the online entertainer has enabled many titles, usually available via the European Platform Microgaming. But in NJ, we’re not sure who’s delivering Stormcraft Studios Jungle Jim and the Lost Sphinx, for example. Neon Valley Studios is also one of Microgaming’s European collaborators. In recent days they’ve deployed one of the best-crafted games in our opinion, Noble Sky. So you might want to give it a spin. It’s live already. Another game that landed in your favorite lobby days ago is NetEnt’s Street Fighter. We thought that the Street Fighter slot game would be released a bit sooner. But the bug the early European launch revealed had to get fixed before New Jersey could try it.

Play Sugarhouse Game Studio - Boom Entertainment

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