There is no doubt about it, it’s been a great year for the industry. As we continue to report on deals, here is another one that stands out! As of last week, Pala Interactive (PI) sealed another big deal, and this time it was with Betgenious (BG). The deal will benefit PI by elevating its customer acquisition plan.
All and all, this deal allows BG to run high targeted campaigns on PI’s behalf. Furthermore, allowing them to reach all the right customers at the right time and place. Also, PI will gain the BG path to programmatic media buying plan. Which, will allow PI to gain BG digital marketing expertise too.
Words from the geniuses themselves
The Business Development Director at BG said.
“PI is a progressive operator! They understand the power and effectiveness of digital marketing. And I am confident in our capabilities and tactics. We will, of course, help them elevate their online presence and drive their revenues in NJ.”
Additionally, Josh Linforth, Chief Marketing Officer at PI, said. “We’re excited to partner with BG. They deliver a unique mix of digital marketing expertise. And dynamic understanding of the online gaming market.”
BG is certainly not new to the iGaming seen! In fact, they’ve been in business for over 15 years and counting. On top of offering a state of the art Marketing platform, they’re also expert in Sportsbook! Indeed, in 2018 BG won 4 EGR awards including Sports Betting Supplier and Sports Data Provider of the year.
As you know, PI operates several online casinos including their bespoke brand Pala Casino. They’ve been in business five years now. And with their success rate, they will be around for many more years to come. Especially after inking a deal that will see even more players get familiar with their brand.