We’ve been talking about the merger between Paddy Power Betfair (PPB) and FanDuel for weeks now! And today we’re delighted to announce it’s all done! And the deal between Paddy Power Betfair (PPB) and FanDuel covers every aspect of online gaming as we know it, at least.
All and all, the new company, FanDuel Group, merges FanDuel, Betfair US, and TVG. Which means that, in a short time, you will see FanDuel branding across many venues. Indeed, the fantasy site will impose its well-known brand over most of the customer-facing operations.
What’s more is that as the result of the final deal, completed on July 12, former FanDuel CEO Matt King takes on the role of CEO in the new group.
PPB confirmed, in May 2018, it worked on a deal with the DFS site. Before, PPB said it wants to launch its US operations as and when sports betting became legal. Which means, the companies forged the merger in record time!
In short, the branding of the business with the fantasy site confirms that the group bets on its brand value and huge popularity among US sports fans. Top that with PPB’s technological and wagering expertise, and it’s a winning recipe.
Meadowlands and beyond
Meadowlands Racetrack in New Jersey is one of the places you can expect to see FanDuel branding soon. Indeed, as you know, the British group has inked a partnership with the East Rutherford racetrack in May 2018. Considering it’s only six miles from NYC, owner Jeff Gural sees the opportunity to bring legal gambling closer to the Big Apple.
But that’s not the only proposal the group holds for the U.S. sports fans. The Greenbrier Resort in West Virginia will open with the same branding. The deal with the luxurious resort dates back late June 2018.
The group also acquired sports betting rights in Tioga Downs Casino. So it means that the group is more than ready to launch sports betting once its legal in New York!