Since Eldorado Resorts acquired Tropicana AC last year, the plan has been all about attracting younger people to the property. Now we see that those plans were properly executed. Indeed, Tropicana AC seems to be the go-to spot for many millennials these days. Plus, the casino’s sports betting offer is driving scores of young adults to the famous Boardwalk location as well.
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Numbers Don’t Lie
The truth is that Tropicana’s online sportsbook in New Jersey isn’t doing so well. In fact, out of all nine AC casinos, Tropicana falls way behind leaders like FanDuel and The Borgata. However, what’s taking place along the Boardwalk is another story. Eldorado operates 26 different properties, out of all those, 17 are booming. Including nine that are earning double-digits more compared to last year. As for the Tropicana in AC, this statistic couldn’t be truer.
At the moment, we’re all waiting for April’s revenue reports to come out, so all we have to look at right now is the numbers from March. According to the figures, the Tropicana pulled in an impressive $251,169 in revenue. Which, blows away February’s totals of $69,030 by a long shot. So as you can see, Eldorado has a solid game plan that clearly seems to be working.
NBA Playoffs at Tropicana AC
Considering how well they did during March Madness, the big question now seems to be, how well will they do during the NBA Playoffs going on right now? One thing’s for certain, if it’s anything like what we saw in the previous report, it’s going to be another record-breaking month for the AC property. Eldorado’s CEO Thomas Reeg said his properties are bringing in a young customer base that previously wasn’t coming. Also, he attributed this success to the company’s 2019 sports betting agenda, which is evidently working out to the company’s overall benefit. So until the new report comes out, we’ll just have to patiently wait to see what it reveals. Until then, stay tuned, and we’ll be back before you know it with all the details.