Just a few weeks ago MGM group sent a press release. The press release announced that MGM would soon open a real money online casino for NJ players! This is an excellent news because new online casinos in NJ are rare. Granted, that MGM owns the Borgata hotel which has an online casino. But, PlayMGM is the first real money online casino branded as MGM. Perhaps the Borgata success inspired MGM to pursue a multi-brand strategy. You certainly know that Borgata online casino is very popular. Indeed, the last report showed it contributed towards 20% of the online gambling revenue in NJ.
Following the news, Corey Sanders COO of MGM said “This is a historic moment for MGM Resorts to launch a real money online casino and poker under the MGM brand for the first time”
The same press release revealed that MGM will have over 300 games on their site. GVC holdings proprietary technology will power MGM’s online casino. GVC holding has a lot of experience in operating online casinos. They own bwin.party gaming software which is renown around the world.
What to expect for the MGM online casino NJ
At the moment PlayMGM.com promotes a betting app for Nevada. So, we anticipate a complete rebrand of this site to promote the MGM online casino NJ. We also anticipate that Mlife the iconic loyalty program MGM has will cater for the online market. Very much like Caesars online casino Total Rewards program. Which means that players can accumulate loyalty points for both online and offline wager.
Additionally, we assume that Mlife and Total Rewards will merge together in the near future. Perhaps, once Caesars and MGM completed their new hotel venture on H-track.
At the moment we can only speculate. But it’s exciting to know that MGM is moving online!