Caesar’s is growing, and it is doing so incredibly quickly. As you may know, Eldorado recently bought Caesar out for $17.3 Billion. All and all, these two companies’ combined make up the largest gambling company in the US. And, the consequences for members should be visible as soon as early 2020. This is when the proposal gets approved by the shareholders.
Also, it’s worth knowing that the merge includes the real estate company VICI Properties. But now, the question is how this is going to change the gambling industry as a whole. But, more specifically, Caesar’s. Even though it was one of the most popular casinos in the US, it was still on the brink of bankruptcy. Now when Eldorado is in the picture, Caesar’s is swimming in cash.
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What does this spell for the future of Caesar’s? In essence, there will be a lot more Caesar casinos across the country. Plus, the management will also go to a more Eldorado controlled state since they are now the owners. What’s more, it also means that new locations will open as more and more states legalize gambling.
All and all, Caesar’s will continue to grow with the betting industry. So, if you are a Caesar rewards and loyalty member, don’t panic. The merge will not affect the current rewards and deals on hotels you can get by earning loyalty points online or offline. In fact, Caesar’s loyalty program just got better because all 60 Eldorado properties (nationwide) accepts Caesar’s members. And that’s a good thing for all loyal players, right?
A fine line
So is it a good deal in the end? Only time will tell, but it looks promising. Thanks to this deal, Caesar’s exposure is now going through the roof. In fact, both Fox and ESPN have promoted the company, which will likely boost profits. After many years in the shadows, Caesar is finally stepping into the spotlight. If they do well, sports gambling and the NJ online casino sector will see an increase in both players and locales in which to play in. But only time will tell, even if the future looks bright.