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Las Vegas Legend Stardust makes New Jersey its new home

On July 2nd in 1958, The Las Vegas legend Stardust Resort and Casino opened its doors in Las Vegas. And became an instant success that, in the end, turned out to be a legendary hot spot for celebrities and High Rollers. But, at noon, on November 1st, 2006, the doors closed for the last time. And this to make room for the preparations for the scheduled March 2007 demolishing. However, the former owner of the establishment, Boyd Gaming, was not quite ready to completely let the good name die out. Where we now learn that they have had talks with FanDuel about a relaunch and bring the brand back to its former glory. Although new times crave fresh ideas, meaning. They are ready to usher the Stardust brand into the age of technology and go online.

Las Vegas Legend Stardust

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FanDuel find a partner

But after mentioning the FanDuel deal and before we get down to the core of the news, we think we need to mention that. The Stardust name already circulates in the online casino world but in a social casino setting. As such, this is definitely big news for its existing and potential new customers. As it basically means that the joint operation already has a well-established customer base. That most definitely, when available, will try out the real money games as well.

A brand upgrade that caters more for the US market

There is no doubt about it; Betfair is still a massive name in online gambling and highly recognized across the globe. Though, from a U.S player standpoint. The name Stardust is instantly associating with glamour, excitement, and a generally good time. And this is where we start to tie up the sack. Where the two parties recently announced their, to be frank, fantastic venture. Namely, rebrand Betfair’s online casino in New Jersey. And yes, you guessed it, the name Stardust will be prominent and altogether remove the Betfair part. And if we have to lend our speculations and predictions. We at onlinecasino-nj.com fully believe that it’s a brilliant strategic move to inform more players about the online casino options in the Garden State.

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