Health Crisis Leads to Younger Hard Rock Casino Audience

According to Joe Lupo, the President of Hard Rock Atlantic City, more young people are visiting New Jersey casinos nowadays. He believes that this is because there is more demand for entertainment.

The truth is, folks in the Garden State have recently had to adjust to a ‘new normal’. However, for Hard Rock Atlantic City, this apparently means a new customer base as well. But, hopefully, it will be the younger audience that leads the way to recovery for the industry. Lupo said “we see a younger crowd here on the Jersey Shore. On the flip side though, he also said that they haven’t seen as many older players as last year. Although Hard Rock is taking extraordinary precautions to ensure the older generation can enter their premises safely with such things as temperature checks in the casino hall.Health Crisis Leads to Younger Hard Rock Casino Audience

A Changing Trend

Yet it’s not only Lupo and the Hard Rock who’s noticing the difference. In fact, across the border in Pennsylvania, trends are shifting as CEO of Penn National Gaming hinted.

So, what is causing this trend? Well, according to Snowden, he believes that it has a lot to do with the cinema and restaurant closures. Younger people need an alternative form of entertainment. However, he also thinks it is to do with better technology, such as contactless and cashless play. This means people don’t have to visit the ATM before hitting the tables. So, it’s much easier to start playing at the casino.

Back to Business

As you know, the Governor of New Jersey, Phil Murphy, agreed to let casinos open on July 2nd. Now, all state casinos are open. However, because of new rules, they have only a 25% max capacity. Moreover, they aren’t allowing food or drink on the casino floor.

Whichever way you look at it; this has been a tough time for casinos. Revenue at Atlantic City casinos in July was $147.7 million, down 47% when compared to last year. It will also be a tough winter ahead. Hopefully, in spring 2021, they will start seeing the green shoots of recovery.