We all know that to open an online casino or a Sports betting site in New Jersey, you need to have a brick and mortar establishment. Or, team up with a company that offers a white label solution. In fact, white labels are popular in the Garden State. We all know that Betfair and FanDuel opened up thanks to the Golden Nugget’s license. Now it seems that it’s Hard Rock’s turn to team up with another European giant.
Indeed, in recent news, we’ve learned that Hard Rock enabled one of the biggest European brands to set up shop in New Jersey, The Kindred Group. And so, Unibet is now ready to Rock the Garden State with compelling odds, in collaboration with Hard Rock and Kambi.
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A Move in the Making
All and all, the partners have prepared for this launch for a while. Therefore, it’s likely their going to make a lot of noise in the coming weeks. The truth is, even if The Kindred Group flagship brand Unibet isn’t known in America yet. They’re one of the most trusted brands in Europe. Plus, they have a lot of experience with casinos, sportsbooks and even poker. So they’ll likely redefine the players experience with new and exciting entertainment opportunities. After all, Unibet has teamed up with a market leader Hard Rock. And undoubtedly, they’ll want to capitalize on their investment quickly.
New Jersey has one of the most competitive online casino markets in the world. And Kindred see the NJ market as a gateway to America’s entertainment. In fact, the company’s Senior Vice President said its “likely to become the largest betting market in the world.”
The Long-term plans
Apparently, the company is already looking to expand outside of the Garden State with Mohegan Sun. Also, rumours have that they’ll use Scientific Games account management and Gaming System to handle the players’ account. But the truth is that Unibet’s American Dream is only possible because Hard Rock opened the door for them. And hopefully, Hard Rock will also benefit from this intercontinental alliance.