Hard Rock International, the US casino operator, has chosen Scientific Games as its sports betting and iGaming platform. So this means they’ll be the exclusive provider of any sportsbook that operates under the Hard Rock brand in New Jersey and Iowa. Meanwhile, Scientific Games will power Hard Rock’s iGaming offering in New Jersey. Thus, the OpenGaming solution will propel both the Hard Rock mobile app and the online casino too. All and all, this new agreement builds on an already existing deal between the 2 companies. What’s more, it comes hot on the heels of Hard Rock and GiG, putting an end to their partnership.
The Hard Rock brand is a name that people all around the world recognize. So, for Scientific Games, it shows their potential for growth in several product verticals.
Next Level Service
The CEO of Digital Gaming for Scientific Games said that Hard Rock is a business with “deep expertise” in many iGaming sectors. So, they’re very much looking forward to working with their leaders and their teams. The International SVP of Hard Rock said that Scientific Games and its products would “take our offering to the next level” as they’re seeking growth. He also says that the company “fits the bill perfectly” for now and their future plans. Moreover, he calls their sports betting technology “second to none” in delivering top odds and stability. Now, launching OpenGaming in New Jersey will mean that they can increase an already impressive casino offering in the Garden State.
Clearly, times are changing for Hard Rock. And it’s getting exciting for the company. This new deal should mean that they can offer even more entertainment to their patrons. Online gaming and sports betting are growing a lot in the US. These new deals will help both companies grow in upcoming markets. But more importantly, together, they can build a world-class site that folks in the Garden State can rely on to meet their expectations today and tomorrow.