Hard Rock inks deal with Global Payments on multi-channel

Shift between offline and online and play as you like. At the same time, log in on Hard Rock’s casino website to access your funds seamlessly. In fact, that’s the new proposal at the heart of the new deal between Hard Rock Hotel & Casino and Global Payments (GP). It promises a smooth experience while switching from online back to real life, and then back online, of course. Which means you won’t need a physical wallet to enjoy the full range of services and products at Hard Rock.Hard Rock inks deal with Global Payments on multi-channel

With customer experience at focus

The Atlantic City Casino will try to engage its visitors even after they leave the resort. In fact, the players will have the chance to play an extensive range of games online. But also they’ll have the opportunity to earn rewards, loyalty points, and bonuses, via its new online casino. And the internet gaming technology provider will be there with its accounts solution.

In essence, GP will provide online account funding for the casino’s internet service.

“We help our clients create amazing experiences. And delight their guests across physical, and digital casinos.” Said Christopher Justice, president of GP. Safe and convenient cash access for this channel made GP the preferred provider, he added.

For new times, new solutions

For the most part, the new services aim at the younger, fully digitalized generation. In fact, nowadays, visitors would not tolerate any friction in the account and fund transfers. Indeed, they expect easy access to fund their online account and start to play immediately. But also to use the same funds during their stay at the hotel. Needless to say, without a need to transfer them whatsoever.

But it’s not only the young that matter. In fact, the whole industry, be it sports or casino, online or land-based, sets new standards and limits.

“We provide simple, secure player experience for two decades,” added Justice.

So make sure to ask for more information about this new and innovative service next time you visit the Hard Rock.