Hard Rock Atlantic City opened on June 28 with all the glam and extravaganza. Yet, one thing was missing on that morning. The casino looked at its direct competitor with envy. Ocean Resorts opened along with a William Hill-powered sportsbook. But now, finally, Hard Rock announced it stroke a deal with Bet365. Indeed, the British online sports betting giant will be its new partner, to run its sportsbook on the casino floor and target customers via an online app. So the Atlantic City Boardwalk gets another attraction for its visitors.
Hard Rock was very short on comments on sports wagering before its opening. In fact, many speculated that the company would possibly use GIG sports betting platform since they use it for their casino. But it seems that the Hard Rock choose a partner that had more experience in the Sports betting field.
Anyhow, the new agreement means that another European betting giants sail across the pond. In case you didn’t know Bet365 is a consumer-facing online platform that is extremely popular in Europe. And the signature of this deal means that Bet365 can use Hard Rocks license to offer sports wagering on its premises. But it also means that they can run a website or app, branded by either side.
Third of the biggest
Bet365 is not the first online sportsbook attracted to the U.S. by the new regulations. In fact, this honor goes to its direct rival William Hill. So far, William Hill struck two multi-million dollar deals, one with Monmouth Park Racetrack and another one with Ocean Resorts Casino.
Similarly, another sports wagering giant landed in the Garden State. The Paddy Power Betfair group also run operations in New Jersey, more precisely, with Meadowlands Racetrack and FanDuel.
To sum up, the signature of this deal means that three of the biggest European operators come to Atlantic City, and that is good for everyone. The casino visitors or online players will have better odds variety and have more fun.