Did you know, Rush Street Interactive has just signed an exclusive content deal with George Karl. George Karl, the former NBA coach, is one of only 9 coaches ever to have won more than 1,000 games in his career span. However, he is most famous for his time with the Denver Nuggets. Karl’s main role will be working on BetRivers “Bet with a Winner” campaign. Indeed, he will look to create original content that will engage and capture fans. Moreover, he will also assist their efforts in marketing areas such as Social Media. This way, fans of the NBA can get experts tips and this where ever they are.
A Taste of the Real NBA
Sure, the deal with George Karl is first and foremost for BetRivers, which is Rush Street Interactive’s Pennsylvania brand. But since the athlete brings so much more to the role. He will give a real insight into the NBA’s world to the entire Rush Street Interactive portfolio of brands. Indeed, they will get the chance to see basketball through the eyes of one of the game’s most successful names. As you may realize by now, Rush Street Interactive is famous for casino brands such as PlaySugarHouse casino. And they’re currently building a name in the sports betting industry. President Richard Schwarz said that the company is very excited to team up with one of the biggest names in NBA history. He added that the legendary coach had been “successful at every level of the sport.” So, he will bring with him “enthusiasm and knowledge” to their brands, including the one in New Jersey.
A Winning History
George Karl has a history of success. He spent 20 years as an NBA coach. Plus, he’s mentored many MVPs such as Ray Allen, Allen Iverson, Shawn Kemp, and Chauncey Billups. He has turned teams around, and some even say changed their fortunes. What’s more, he has transformed their prospects for future generations. Karl puts this down to being “truthful, honest, and real.” And these are values that undeniably apply to any industry but especially the online gambling one.