Daily fantasy sports sites were always a game of skill, right? At least, their main argument was that they were not gambling sites before sports betting became legal in New Jersey. Well, think again, because there seems to be a drastic change in vision! Indeed, FanDuel announced it will jump into the purest form of gambling. In fact, recently the company announced they’ve inked a deal with the market leader in NJ, Golden Nugget. According to the deal, the Golden Nugget will soon add another white label to its portfolio, and this time around its FanDuel.
FanDuel‘s merger with Betfair US was one of the major announcement last month. At least for the gambling industry, since the legalization of sports betting. Its parent company, Paddy Power Betfair (PPB), decided to rebrand. It chose to use the fantasy site’s well-recognized brand for all its projects. While the bookmaker still provides its wealth of experience from sports wagering. Mainly in the areas of risk management and pricing.
The group also inked a deal with Meadowlands racetrack in the Garden State. The venue now hosts FanDuel’s first retail betting shop in the world. Its license also serves for the group’s online sports betting platform. The industry expected the merged company, FanDuel Group, to launch online sports betting. But an online casino means an entirely new chapter and a shift in vision!
From skill to gamble
Indeed, the new deal with the Atlantic City casino is a step in new territory for the former fantasy site. Slots and roulette do not sound like skill games for sure. But it is a different case for Betfair US. It already runs an online casino site in the state. Betfair Casino NJ also uses Golden Nugget’s license. It is yet unclear if the group will decide to rebrand the existing Betfair site. Or perhaps they’ll run both sites and aim for a more significant market share.