Yet another deal in the aftermath of the legalization of sports betting in the Garden State. The recently created FanDuel Group has announced its latest deal. In short, they have chosen its new sports betting platform provider, International Games Technology (IGT) to do the job. Indeed, the company will power both the retail and online sports wagering for the fantasy sports operator.
FanDuel goes hard
The British sports betting titan Paddy Power Betfair (PPB) entered the US territory in style. The British bookmaker invested large amounts of money into its US business. First, it inked a deal with Meadowlands racetrack, to open its first retail betting store in New Jersey. Later, the group’s US division has merged with FanDuel. PPB’s US acquisitions and deals also include DRAFT, And TVG, the former horseracing betting brand. What’s more, the new group has decided on a re-branding exercise. In fact, from now on, it will use the fantasy sports operator’s branding across all its products. And FanDuel’s former CEO Matt King has also landed the new group’s top job.
A top solution
And now, the final piece of the puzzle comes together, by choosing IGT’s solid technology solution for its sports betting offering. The NY-listed tech company is a global leader in gaming. The latest partnership brings together the strength of the three brands involved. IGT is the biggest B2B gaming company in the world. And, they have a proven track record of tech expertise as well.
PPB, on the other hand, will provide its vast experience in pricing, trading and risk management. And, FanDuel will deliver its widely known brand. The group has introduced sports wagering so far in retail venues only. As for the online version, it should go live before the start of the NFL season. Well, that’s according to a recent interview Matt King gave last week.