With all the partnership deals taking place in Atlantic City, it’s no surprise to see this agreement go into effect. In fact, Betfair’s FanDuel and the NBA have been partners for five years now. However, this deal with the NBA is fascinating in its own perspective. So without further ado, let’s dive into the action and reveal the details of this exciting new development.
FanDuel NBA Agreement
Since 2014, FanDuel has been the official DFS partner of the NBA. Plus, they’ve been the official partner of WNBA since 2017. Not to mention, they also operate NBA InPlay as well. Which, is a real-time fantasy sports game where players and fans can play during the action to win cash and prizes.
On that note, it’s quite obvious that these two partners have a history together and a deep understanding of the market. Therefore, under this new agreement, FanDuel will now gain access to NBA’s official betting data reports and statistics. Also, they’ll now be able to use the leagues trademarks and logos for strategic marketing purposes. So, this new deal with the NBA only advances FanDuel’s position in the realm of online sports betting!
FanDuel NBA Going Forward
All and all, under this new agreement, both parties will work closely together to develop exciting new formats to enhance the player’s experience. With that said, it’s clear FanDuel has another big year ahead.
According to FanDuel CEO Matt King, “We’ve been partners with the NBA since 2014. In fact, they’re the first sports league we partnered with, and they’ve been incredible to work with. We share a clear vision on how we can bring basketball and the fans together in ways never seen before.”
On that note, stay tuned as this will get very exciting indeed. Especially, since the NBA 2018-19 season has four more months to go before the finals! Keep on betting with any of our Casino and Betting sites!