Another day and yet another deal between a tech provider and a sporting giant! If you’ve been following our news, you already know that week on week we report deals between companies. And the latest agreement is between DraftKings and Kambi. Under the terms, the company will become the provider of DraftKings extended portfolio. In fact, the contract will bring a solid technical ability and a proven platform together. Indeed, with a new supplier on board, we should see DraftKings hit the ground soon. Although, the site still says, “An official date is pending”.
How will the two companies be affected by this deal?
Well, it’s hard to say since the regulations are still finding their foothold. And, yet, the public starts to get aware of the sports betting. The impact this will have on Kambi’s revenue is thus hard to predict. But, Kambi thinks the partnership will be profitable for both parties on a long-term basis. In fact, Kristian Nylén recently commented on the transaction.
“Kambi is unique in that it empowers the operators. They can innovate and create specific sports betting experiences. And providing the flexibility which will be crucial in the U.S. market.” He continued with expressing his excitement on this partnership by saying. “I am delighted to partner up with DraftKings as it enters the sports betting market.”
Brief history of DraftKings
The company started in 2012 and, Matt Kalish, Paul Liberman, and Jason Robins are behind it. In fact, Matt had the original idea, and he presented it to Paul and Jason. Afterward, Jason started doing some market research. And meanwhile, Paul developed the site. And Matt drafted up the fantasy sports model and business model too. Immediately after the product went live, it grew into the household name we know today! Now the company has its HQ in Boston, and they operate in the US, UK, Canada, Germany, Ireland, and Malta.