Only days ago, we learned that DraftKings (DK), Betfair’s Fanduel main competitor is working on a new standalone mobile casino app. But the best of all is that the app will only be available to gambling fans in the Garden State. Unfortunately, this news does not come directly from DK. However, several gaming media outlets are saying the launch will happen in a few months.
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A mission to dominate
Ever since DK entered the US market ahead of all its competitors, they never looked back. In fact, the company is on a mission to dominate the online sports betting industry in the states. They’re doing a great job living up to this goal. So, the launch of a standalone mobile casino app is completely in-line with the company’s agenda. As DK forges deeper into the NJ online casino market, launching a standalone app is the only thing left to do.
After all, you can play blackjack, poker, roulette, and casino slots through the operators NJ sportsbook app. Also, DK has become partners with Evolution Gaming and has recently launched live-dealer games. Given how fast DK took over the US online casino market, launching this app will only cement its place in the industry.
All Signs Pointing in the Right Direction
In brief, internet gambling is sweeping across the US, so a move like this one could prove to be presidential. Not to mention, DK recently entered into a partnership with Caesars, which is another clear sign as to where they’re going with things. Plus, this could turn out to be huge for Caesars who’s struggling to pull themselves out of debt. Considering DK’s position and status in the casino market, they have the ability to really shake things up. Also, they’re more than willing to further capitalize on their success. As competition peaks, a move of this scale could have sportsbook in NJ scrambling for new ideas to keep up!