DraftKings Chooses Resorts Casino AC to Offer Sports Betting in NJ. Nowadays, Daily Fantasy Sports (DFS) operators seem to have the same interests as bookmakers. In fact, many are hooking up with existing casinos in the hope to set their footprint in the emerging market of US fantasy sports. And now it’s DraftKings turn to follow the trend and to announce they signed a deal with Atlantic City’s Resorts Casino. In fact, the DFS company will use the casino’s license in New Jersey to offer legal online fantasy sports betting.
It sure seems that DFS operators are finally taking the obvious step forward to put their mark in New Jersey!
The Competition is gear-up!
A few days ago, rival DFS company FanDuel announced it joined Paddy Power Betfair. The Irish bookmaker already has a US license. Also, British sportsbook William Hill agreed recently with Ocean Resorts AC. It will use its sports betting platform via the casino’s NJ license.
As it stands, sports wagering is very much like DFS. In fact, there is a considerable overlap of players between the two industries. Plus, DraftKings brings into the deal a database of 10 million users. And Resorts Casino its license, which makes the deal beneficial for both sides. Just consider their cross-sell potential, which means it surely is a deal that will make the companies shine in the upcoming financial reports.
All and all, the industry expected the expansion for some time ago. DraftKings’ execs discussed it for months. In fact, last February CEO Jason Robins said they’d “go after sports betting”. That was, once the lawmakers finally pass the new legislation which was confirmed on June 11th. What’s more is that in April, the DFS operator confirmed it searches for a partner to offer sports betting in NJ. So this recent announcement comes as no surprise to anyone who follows the news. And everyone is curious to know what the DraftKings and Resorts Casino platform will look like!