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Draftkings to empower fans and enhance their Live experience

For DraftKings, claiming its share of the NJ online gambling market goes far beyond acquiring the Golden Nugget online casino. The company aims to empower its fans and even enhance their live experience. As a result, their mission to entertain players saw them make a strategic investment in Vivid Seats. DraftKings cash injection comes not long after Horizon and Vivid Seats announced a potential merger. But it’s worth pointing out that Draftkings’ investment is conditional to the transaction being approved by Horizon’s board. Read more about the DraftKings and VividSeats deal.

So how will this investment change the way you enjoy online casinos and sports betting? Unfortunately, the company has not confirmed how this investment will affect their New Jersey online casinos. Yet, we know that the company aims to become a “premier, customer-centric destination for fans.” So the move should further help their strategy.

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DraftKings and VividSeats – One door opens but one closes

As DraftKings announced a new investment in Vivid Seats. And one that may see their patrons getting access to new ways of earning rewards as they shop online. The DFS operator confirmed it wouldn’t make a further bid for the British online casino powerhouse Entain.

The offer for Entain for $22 billion was controversial. This is because Entain is in a 50-50 venture with MGM. So they own an equal share of BetMGM. Suppose DraftKings offer got a thumbs up. It would have challenged the Sherman Act of 1890.

While DraftKings’ CEO Jason Robins declined the offer to make a further bid to buy Entain, it’s worth pointing out that the DFS still has until November 16th to come up with a counteroffer. The truth is, nowadays, DraftKings is confident in its “ability to maintain a leadership position” even without Entain.

DraftKings get a friendly blockchain solution thanks to an association with Polygon

Maybe you’ll remember, in August, DraftKings launched its Marketplace. At the time, the online casino gave sports fans a new platform to buy athletes’ autographs via NFT drops. But for the DFS operator, the Marketplace provides a unique opportunity for the future.

Indeed, in late October, onlinecasino-nj.com learned of a new deal between the Polygon Network and Draftkings. According to the terms, the pair will enhance the Marketplace by making it more scalable. And also by extending its capability thanks to a friendly blockchain solution powered by Ethereum.

As we understand, this is a game-changer for the future. This is because the deal at hand should help Draftkings get a “validator node with its stake pool.” For them, an early investment in Polygon means having a leg up on their rivals who at the moment don’t dare to face the challenges blockchains come with since it’s not spread yet.

DraftKings and VividSeats Deal – Even more significant deals for Draftkings

While the online casino community hears about the new sports betting shop that’ll open at Foxwoods Resort casino, what steals the headlines is the deal with the NHL. This is because the partnership will see DraftKings deploy exclusive content from Turner Sports. In addition, the agreement also calls for exclusive content from Bleacher Report. And that’s exciting news.

Ann and all, thanks to this venture, Draftkings will have the chance to use the NHL’s trademarks and team logos. So, it seems that Draftkings is about to beef up the promotions patrons can participate in. Indeed, now they can promote All-Star Weekend and Stanley Cup matches. But more importantly, the new exclusive content should provide even more valuable insights to place winning bets. So, with more tips to win and more promotions to take part in, Draftkings is securing its place in the USA one deal at a time.

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