Caesars Expands its Loyalty Program After Merger with Eldorado

Caesars Entertainment has seen massive growth in its reward program since its merger with Eldorado. Now the program has grown by around 20%, and it includes 18 properties. As such, it says that this reward program is “the largest loyalty program in the world.” Since the merger, the scheme has a roster of over 55 resorts all over the US. This includes 8 Las Vegas casinos. As a result, Caesars either operates or owns casinos in 16 different US states. These include New Jersey, Pennsylvania, North Carolina, and more.Caesars Expands its Loyalty Program After Merger with Eldorado

A Successful Integration

All and all, since the merger, patrons can enjoy the perks of all rewards programs. This is because they were integrated into Caesars’ from the very first day. But now, members can use their loyalty currency anywhere in Caesars’ businesses. So, players can earn loyalty points in many ways. These include playing in the casino, hotel stays, entertainment, dining, and more. Plus, recently, US Today’s 10 Best Readers Choice Awards named Caesars Rewards the ‘Best Players Club.’ It works in the following way. Members of the club earn at least one reward credit every time they spend a dollar at a Caesars property or any other participating outlet. Then, the more points you earn, the higher in the program you go. These levels include Gold, Platinum, Diamond, Diamond Plus, Diamond Elite, and Seven Stars.

A Big Asset

Without a doubt, this new and even better program gives players even more ways to earn and redeem points. Indeed, members can use points on several partners worldwide, which are listed on Caesars’ site. The President and COO of Caesars Entertainment said that this scheme is “a tremendous asset” and helps them “understand their customers’ wants and needs.” Indeed, he says that this is now “an impressive additional benefit” for their customers. So it seems that Caesar understood that nowadays, players want more. And they’re happy to give more too.