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Caesars Entertainment to invest $400 million in Atlantic City

Caesars Entertainment to invest $400 million in Atlantic CityLast year, Eldorado and Caesars’ told NJ regulators’ that their merger would mean major cash injection in Atlantic City. And today, we’re learning just how significant their plans are. Indeed, according to a recent press release, it appears that Caesars Ent. plans to invest $400 million in the capital. According to the company, their entire hotel portfolio in Atlantic City will get a facelift during a project that’ll last a total of 3 years.

The project is divided into multiple phases. And the first one will end by summer 2021 and with the modernization of 600 guest rooms and suites for a total cost of $170 million. But the plans also call for new restaurants and a complete remodeling of Harrah’s casino floor. It’s believed that once these upgrades are over at Tropicana, Harrah’s, and Caesars, the cooperative will be in a better place to ensure “long-term growth and success.”

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Caesars Entertainment to invest $400 million in Atlantic City

Breaking down the project

As you’ve read above, the first part of the lengthy project will mostly modernize guest accommodations. But which ones exactly?

According to a spokesperson, the emphasis is on rooms in the Centurion and Ocean towers at Caesars first. And, of course, the ones in Harrah’s Atrium Tower are included in that too. By making the rooms even more comfortable in its hotel chain. The Group believes it can rival the newest casino hotels such as Hard Rock and Ocean Casino Resort. And that’s even if Harrah’s (for example) is not on the boardwalk, which is one of the top attractions in town.

All and all, this was welcome news to Mayor Marty Small. For him, the near half-million remodeling project not only contributes towards the city’s rejuvenation. But it also “doubles down” on the company’s commitment. So, it’s great to see them stand by their words.

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