With Super Bowl LIII less than a month away, Caesars Entertainment inks a historic deal with the NFL. In fact, Caesars is now the first of nine Atlantic City casinos to establish a partnership deal with the league. On that note, let’s drive this one into the endzone with all the details! After all, this is the biggest deal we’ve seen in AC since the kickoff of 2019.
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On January 3rd, 2019 the NFL officially signed its first ever multi-year partnership deal with Caesars Ent. According to the details released by several sources, Caesars now owns exclusive rights to NFL trademarks in the US and abroad. Not to mention, this deal is worth more than $30 million a year! After taking into consideration that this deal doesn’t include sports betting or DFS, it’s still a historical nonetheless.
As CEO of Caesars Mark Frissora put it, “The NFL has more than 180 million fans. After combining them with our 55 million loyalty members, we’ll expose millions to exclusive year-round opportunities at Caesars properties.” So as you can see, this deal is much bigger than sports betting.
All and all, Caesars looks to take full advantage of this ground-breaking opportunity with the NFL. In fact, the NJ casino plans to take on other forms of entertainment like music, arts, and cooking. All this is planned so that Caesars can provide NFL fans with a one of a kind experience.
All in all, it looks as if this deal comes right on time for the Super Bowl party going down Sunday, February 3rd, 2019 at the Toga Bar located inside Caesars. Now that this deal is complete, this is where you’ll want to be for the NFL playoffs & the National Championship game! Going forward, we’ll see you on Super Bowl Sunday at Caesars Casino.