Menu

Caesars Entertainment increases its data feed

Earlier this year, Caesars Entertainment got, amongst others, a go-ahead signal to become one of the NFL’s official sports betting partners. Although, to play and offer the best sportsbook for its fans. Even the most prominent industry giant needs external help. As such, it’s no big surprise that the entertainment mogul is seeking help from the best-in-class provider. And we are, of course, thinking of the well-represented Genius Sports. Which puts a lot of focus and effort into connecting three areas. Namely, sports, media, and, naturally, betting in general. So, on this exciting news, let’s first look at how the Caesars and NFL deal will serve the greater need of the end-user. But also, what’s in it for the companies?

Caesars and NFL deal

caesars casino$10 for Free!
Bonus up to $300
Several Deposit methods
Visit Casino
Review

Genius Sports – a powerful ally

In the toolbox of Genius Sports, we find things like the latest technologies that serve all parties. From the rights owner all the way down to the fans placing bets or simply enjoying the excitement of the game(s). Basically, Genius Sports have one goal in mind with its business model. That is to provide sustainable data appreciated by all. Sure, it might sound like “none of my business” as a player or fan. Yet, all the backroom deals and implementation of different technologies are, in most cases, tailor-made to engage the fans. As of now, Genius Sports have over 400 global partners. And it’s far from only NFL data the organization feed; in fact, as part of the line-up of data provisions is PGA, AFA, and NACA. But also high volumes of spectator sports like NASCAR, FIBA, and EPL.

The data support – in short

In essence, the data support a more user-friendly approach to the different leagues and operators. Where every specific feed lets the rights owner “take control”. In other words, create points of interest or engagement opportunities to share with the fans. Best said by themselves. “To deliver the difference for our partners”.

The Caesars and NFL deal through Caesar’s eyes

Directly from the source, Caesars Entertainment will get support and data feed with live sports events. That in return creates unique opportunities to offer a full range of experiences for all its sportsbook players. But more importantly, for the majority of viewers that simply want to have a great time checking out the favorite match and team on game day. The agreement is said to stretch over “multiple years”. Yet, the exact number is are still untold. And, if history serves as a judge? The number of years will only get disclosed when the contract is up for renewal. Saying this, the collaboration is nothing new and is more becoming a normality in the expanding US land-based, online casino, and sportsbook market.

Caesars and NFL deal – Where the bulk of the work needs to happen

As we slowly enter into a new era of sports and its companion, sports betting. The efforts need doubling if you want to retain your customers. This as the majority of licensed operators in the US already have dreams of new and never seen before innovations to guard its segments of players. Where the official voice of Genius Sports CEO Mark Locke, pinpoints the needs in one sentence by adding. “Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before”. And he couldn’t be more accurate, especially as the US market is completely exploding. And from here on, the snowball effect will only become stronger and ultimately trigger an avalanche.

NFL commented on the Caesars and NFL deal

Indeed, big boss Christopher Halpin, the chief strategy and growth officer over at NFL, apparently sees the enormous potential the collaboration would bring. And in his own words, he said in part. “NFL fans expect the best. And the combination of their data, capabilities, and resources ensure they will provide our fans with exceptional betting experiences”. So, all in all, you don’t have to find a partnership like this interesting to see the benefits. If you are a fan of the “game,” it simply means these deals are for you to enjoy and take advantage of without any extra cost.

Caesars and NFL deal

caesars casino$10 for Free!
Bonus up to $300
Several Deposit methods
Visit Casino
Review