William Hill has sealed a historic deal with Eldorado Resorts in Las Vegas this week. And we got the inside scoop on what went down! Recent reports detail that William Hill was looking to partner up with a US land-based casino. First, they were in talks with Penn National Gaming, and then Eldorado stepped in and stole the show. The deal will see the expansion of William Hill in the states.
The deal at hand would see Eldorado take a 20% stake in William Hill US. And at the same time, they’ll receive about £50 million in restricted stock in the UK company. Furthermore, the joint venture will involve an online component which, will most likely be another sportsbook. After all, William Hill has run a sportsbook since 1934. They’ve come a long way in the industry, and this new deal proves they aren’t slowing down anytime soon!
William Hill has been in the business for a long time, no doubt about that, but this is a new chapter for the company. In June, when New Jersey legalized sports betting, William Hill was there! Soon after, they made sports betting available at Monmouth Park and Ocean Resort Casino in Atlantic City.
Now they’ve expanded their reach even further, and this is only the beginning! Eldorado operates 21 venues in 11 states, and this could open up a lot of new doors in the US for William Hill in the future. Also, Eldorado recently expanded its reach in April when they purchased Tropicana Entertainment. This deal alone could open six more doors in six more states for William Hill and this also includes another opening in New Jersey! We look forward to this deal blossoming, and we’ll keep you updated as it unfolds!