Borgata Hotel Casino and Spa recently announced the official launch of their long-awaited digital sports betting platform, Borgata Sports. Customers using the new destination will still be able to make the same sports bets as they could before. However, there are some new online features available that didn’t exist before. This includes Live in-game bets, daily parlays, multiple deposit methods, and a risk-free cashback first-time bet.
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Innovation at its Finest
Did you know, that Borgata was the first casino in Atlantic City to accept a legal sports bet in New Jersey, so this new launch of Borgata Sports is well overdue. But it doesn’t matter now because it’s finally here. Not to mention, we’re a long ways away from those beginning days. So at this point, it’s all about going forward. The new online sports betting platform is a result of an MGM-GVC venture dubbed, Roar Digital.
If you recall, the two companies put up $100 Million each last year to create a world-class online sports betting destination. Now we’re starting to see the fruits of that investment. At the moment, both FanDuel and DraftKings dominate the online and mobile sports betting scene in New Jersey. But MGM is hoping that the new Borgata brand will claw back some of the market shares.
The Competitive Nature of Sports Betting
At the end of the day, Borgata is still the King of the Boardwalk. After investing $200 Million into the Borgata Sports brand, it’s likely going to result in a game changer in the Garden State. Also, Borgata Casino and Borgata Poker customers can access the new platform using the same login credentials. Which, allows for effortless transactions between all three products. No other operator in NJ offers a connected system between Poker, Sportsbook and Casino. So players are really going to love this new approach we think.