BetMGM, the US sports betting brand of MGM (owner of Borgata Casino) and GVC Holdings (owner of Party Casino), has just signed a deal with NASCAR. As a result, from the start of 2021, BetMGM will have the right to use NASCAR’s trademarks and brand.
In essence, like most sponsorship deals, this means they’ll be able to offer live and in-play NASCAR betting odds. Plus, they can do so through their smartphone app, social media channels, and in-store too. On top of this, BetMGM is working with NASCAR to create a free to play NASCAR game.
All and all, they are indeed several companies that’ll benefit from this agreement. But more importantly, it brings something new to the online gambling scene in New Jersey. And at a time when individual competitive sports are of the utmost importance to generate revenues.
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Best in class
The MD of NASCAR, Scott Warfield, said that the partnership with a “best in class operator like BetMGM” will put them in a great position. Plus, it will help them build on the positivity and momentum surrounding gaming and the live in-racing experience. He called BetMGM an iconic brand”. Plus, he further hinted that this should expand their offerings even more and help to engage more sports fans.
However, BetMGM will also benefit. There will be lots more cross-promotional opportunities for them on the NASCAR digital platform, including NASCAR’s website.
Growth in the US
Currently, BetMGM is licensed for sports betting in seven different states. However, they are looking to grow and aiming to be in at least eleven states by the end of 2020.
According to BetMGM’s CMO, this will help them on their way, and they are all looking forward to the partnership.
Furthermore, they hope to build “sports betting experiences that 21st-century racing fans crave”. If they combine their top-end technology with the excitement of NASCAR races, it could offer the best sports betting experience in the US. This is a massive deal for both companies, and it’ll be a real step up in sports betting for New Jersey.