BetMGM looks across the Atlantic for support
As the online gambling business slowly starts to unfold across the U.S, so do the partnerships and sponsorship agreements as well. Meaning, get ready to see the related news headline with “another industry first” as the U.S market keeps flourishing. And one giant in the gambling and entertainment field is indeed BetMGM. That recently announced across the Atlantic collaboration. More precisely, with the multi Bundesliga champion and runner-up, Borussia Dortmund. That is by all measuring a significant partner to team up with. After all, the German-based soccer club roughly lands in 12th place of the world’s wealthiest clubs. But what’s more, if you are looking for a team with a longstanding soccer tradition to propel your sport vertical forward? You can’t really go wrong with Borussia Dortmund, and it’s 111 years of experience. But, let’s look closer at the details and what they tell us.
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The deal says
After getting our hands on the released information and what it entails, it’s clear; promotion is primary. Basically, what the contract outlines are a cross-marketing strategy. Saying that the parties like BetMGM and Borussia Dortmund may use player imagery and logos. Plus other assets that ties-down to marketing material. Besides, it also allows, if needed, opportunities to promote on social media platforms. Comment by the soccer club in part by adding. “It is wonderful news for our U.S.-based fans that they are now able to watch Dortmund matches via the BetMGM app”. Also, leaving some notes is BetMGM. “Becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone.” All in all, fantastic news for soccer fans in the U.S. Especially the ones that favor BetMGM as their primary source of online entertainment. Like sports betting and, of course, online casinos.
Not a fluke that BetMGM chooses a German partner
The latest move by BetMGM is, without a doubt, not grabbed out of thin air. As the German market is about to get regulated and as such will gain considerable traction in the early days. And being the first U.S representation in the top German soccer league can only help the situation and brand forward if a positive outcome in the regulation decision happens later this summer, which expects to happen. Yet, as of now, let’s welcome Borussia Dortmund to BetMGM.