BetMGM bets on safe gambling
The relationship between MGM Resorts and the BC Lottery Corporation (BLC) is one that’s stood the test of time. For the past 4 years, they’ve collaborated to make sure gambling is always fun in 17 of MGM’s properties worldwide.
But now that the BLC launched its GameSense program. It’s the resort’s most popular online brand that’s about to enjoy it. Indeed, according to sources, BetMGM is to become the first online casino in New Jersey to integrate BLC’s GameSense program.
So, after a test period, they could roll it out on even more MGM sites like Borgata, for example. This way, they too can offer a safe gambling program to their players. And one that focuses on enhancing positive play and decision making. This way, they can lessen the harm caused by problem gambling. As BetMGM grows with more states opening gambling, it’s critical to take action now.
Responsible gambling a message that echoes across the world
Nowadays, everyone agrees that promoting safe decision-making while wagering online is everyone’s responsibility. And it’s also what will make the industry sustainable too.
That’s why many teams, including the UFC, joined AGA’s campaign, have a game plan, bet responsibly. And the month before that, FanDuel became the first mobile bookie to promote the message. Now, of course, many online casinos and sportsbook operators are taking similar measures as BetMGM does.
All and all, operators are taking action to make sure folks who are enjoying their product have no regrets after. There is no denying that the responsible gambling message echoes worldwide. Casinos online and offline are seeing that everyone wins by promoting safe gambling. Because in the end, players who respect their entertainment budget leave happy. And happy patrons always come back no matter the industry, even after losing a bet.
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