Are you a daily fantasy sports fan who perhaps like to place the occasional bets on casino too? Then, get ready for this news because it concerns you directly!
Indeed, if you believe the rumors Paddy Power Betfair (PPB) are considering launching an online FanDuel Casino in NJ! In a recent interview, Kip Levin Betfair US CEO said that a rebranding of Betfair casino website to include DFS is “something we’re considering”. And given the fact that Betfair owns a good share of FanDuel it’s likely that the British operator will want to capitalize on its investment. What’s more is that FanDuel is a brand that is better recognized in the States then Betfair.
Also, it’s important to point out that PPB recently inked a deal with Meadowland Racetrack and Tioga Downs. Which means both venues provide an excellent testing field for a rebrand, don’t you think?
Initially, if you believe the rumors, only these two venues should host the new FanDuel-branded sportsbooks. But new opportunities pop up on every corner, which means that things could change in a blink of an eye. In fact, PPB thinks it very likely that FanDuel will become its primary brand across all its US activities.
All and all, the greatest asset of the DFS operator is its brand awareness among US sports fans. But also the enormous database of users already paying for their services. And this is important for PPB’s positioning in the emerging US sports betting market. Especially, when considering the British group is not holding any big brand value in the US, even if in Europe it is one of the greatest operators in the betting industry.
More casinos to offer DFS
Not surprisingly, the competition isn’t asleep! Rival DFS operator DraftKings signed a deal recently with Atlantic City’s Resorts Casino. It plans to use the casino’s license in NJ to offer legal online sports betting.
For years, both FanDuel and DraftKings claimed they didn’t offer a betting product, but instead a skill game in the form of sports contests. Well, those times are over as both deals show a definite change of strategy with the new legislation. And we’re looking forward to seeing the new products go live to review them for you!