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Bally’s remodeling to start on this Friday

In early June, onlinecasino-nj.com learned that Bally’s in Atlantic City is getting a makeover. Indeed, just before summer started, the plan was to spend $90 million in 5 years. But as for all mammoth renovation projects, the budget was revised recently and increased by a whopping $10 million. Read all about Bally’s remodeling project.

According to sources, the 40 years old Bally’s Tower is on the card first. They already replaced the 15 to 20 blue glass windows on the Pink tower. Then, Bally’s plans to build 16 new penthouse suites to accommodate high rollers and VIP guests. Undoubtedly, the porcelain tiles, along with the upgraded plumbing and TVs, will entice “la crème de la crème” to stay there as they’ll be the newest suites in Atlantic City. But it’s not just the tower that’ll get a makeover. In fact, the casino floor, too, will get a facelift. And it’s all starting this Friday.

Bally’s remodeling

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Betting on a makeover to beef up gambling revenue

If you follow our news, you’ll know that Bally’s was purchased by Twin River. And that, sadly, since they bought the place up in June. The casino still is at the lower end of the earner’s board when it comes to its gambling revenue. So, not much has changed since Caesar’s sold, sadly.

But in Atlantic City, to stay relevant, it takes more than new rooms. Folks of the Garden State love and all in one venue. This means that Bally’s will need new restaurants, bars, and eateries to draw in crowds. Plus, they’ll also need to upgrade their casino floor. Yet, a few months after the property takeover, people who’ll enter the venue from the boardwalk entrance will feel the change.

To start with, there’s the new Fanduel sportsbook for fans of sports betting. It replaces the old comedy club. Then off the main lobby, there’s a new area for high-limit slots.

New Jersey Casino Control Commission (CCC) approves the changes

Did you know that before any significant changes occur on any casino building in Atlantic City, the CCC needs to give them a go? Well, this took place less than a 1 month ago in a public hearing. At the time, Michael Monty (Bally’s assistant general manager) and Nick Polcino (the casino’s general manager) had to answer a few hard questions. The main concern was, “Is there money there … if you run a little short … in regard to the Atlantic City property?”.

Plus, the pair also had to explain how the casino improvement would unfold. As we understand, around 85% of the $100 million is for the expenditures. Then the remaining of the budget will go towards improving hotel rooms.

It’s only after the CCC’s Vice-Chair Alisa Cooper felt confident that Bally’s new owner got the go-ahead.

“Be A Part of Our Return To Glory” says Phil Juliano about the Bally’s remodeling project

As a true NJ Native, Bally’s Executive VP of Casino Operations and CMO recently invited folks to “Be A Part of Our Return to Glory.” As he explains in a video on Bally’s site, he oversees marketing and casino operations in 10 different states. However, his heart is definitely in Atlantic City. This is because he grew up there.

For him, being part of this makeover is vital. So, he understands that to return a landmark casino to its former glory. Expanding the eatery facilities, gaming floors, upgrading slot machines, and enhancing live entertainment are paramount. After all, Bally’s is somewhat part of Atlantic City’s history and rise to fame. It was the 3rd that opened up on America’s favorite playground.

Did you know that the first 2 casinos to open were Resorts and Caesars?

Bally’s remodeling – A new online casino and loyalty scheme?

Lastly, Juliano said they’ll unify all their properties with a single loyalty program. That’s great news for all casino fans. But the best information of all is that Gamesys and Ballys will soon deploy an online casino. And there’s even a sportsbook app on the way.

Bally’s remodeling

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