Early rumors surfaced when Twin River Worldwide Holdings bought Bally from Caesars Entertainment Inc, that a name change could happen. In fact, the new owner of Bally mentioned that they would rebrand most of its acquisition and holding to the same name. But also change current logos to match. And according to sources, the right to have the option was worth somewhere around $25 Million. The news of the takeover first came to knowledge in April, as of this year, and has finally reached completion. However, as the deal is complete, Atlantic City and it’s Bally customers can breathe out in relief, as the new information tells a different story of the name change.
An owner swap but the name remains
First off, part of the deal will give Caesars Entertainment the right to remain operations under the Bally name at the hotel-casino on the strip. Plus, also informed are that the Atlantic City property will remain under the familiar brand and reputation, Bally’s. As such, nothing is changing for customers that like to seek its casino entertainment from the household name. As for the new owner, Twin River Worldwide Holdings, already have great experience in the casino industry. With operations in 6 different states, including New Jersey. In total the operational reach stretches over 9 properties with both casino and race tracks as product offerings. Meaning, Bally’s are in good hands, and customers should therefore see the acquisition in a good light.
What the future holds
As of now, the new owner has mentioned some future plans for Bally’s. Where top executives said such things like. “We could do a lot of things to this property that’s going to bring it back to a level of prominence that it once had”. Yet, exact plans still linger. But all in all, exciting times do lay ahead for Bally’s with the new management. So, rest assured people of Atlantic City, the boardwalk will still feature the iconic building, name intact.